Technology vs. Business in the Context of VoIP

April 21, 2006

I’m not a VoIP (Voice Over IP) expert. But I’ve been following it closely because it’s a disruptive technology – A technology that companies I work with are or will be leveraging.

I just read this article called “Dialing in the VoIP strategic advantage” by a Cisco Sr Vice President. It’s an interesting read. I appreciate that the author is trying to get the audience to think. And it did make me think, too.

It made me think that I’d like to see more of these things when people talk about VoIP (or any technology, for that matter):
– Real business examples of how VoIP can improve your work
– Less discounting of ROI and cost savings (most every business person cares about these things)
– More business-driven change and less technology-driven change

The most successful technology companies have learned to speak in the language of business benefits. The more clearly you can do that, with specific examples, the more your audience will see your value.



  1. If you ask me, no one has done a great job of clarifying the category benefits of VOIP. I think there are examples of cost savings, vender unification, etc. but what does VOIP really provide me? Especially if one compares that to the more familiar risks associated with switching to VOIP. Namely, providers with a short history (lack of developed trust), if one’s Web connection goes down, so goes the phone connectivity.

    Is anyone building the category the ‘right way.’ I’d hate to see Vonage go the way of Apple’s Newton.

  2. Hello,

    I like your take on this and I’m going to link to this post in my VOIP blog. I hope that’s okay. I think my future readers will like your take as well.

    Thanks for sharing 🙂

    – RM

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