Really, Really Short Online Advertising

April 26, 2006

Beth Snyder Bulik wrote an interesting article in Advertising Age called “Are Five-Second Ads the Future of Web Marketing?” a day or so ago.

Another vehicle to consider if you feel your audience is perusing the short film videos on YouTube, Google Video, iFilm, or Heavy.com.

In this model, your short, presumably 5-second, ads would precede the video content. Apparently, this would help maintain a positive viewing experience (the brevity of the ad) while offering some revenue for these Web sites.

The article claims some heavy weight companies are checking it out.

Maybe you should too?


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