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Lower-Level Managers Better Leads than VPs, C-levels?

May 5, 2006

Great research on this – again, through MarketingSherpa. Read the article entitled Why Lower-Level Managers Are Better Leads than VPs and C-Level Execs — 11,295 Technology Buyers Interviewed.

Summary
Lower-level folks may be your best leads. And, the reasoning seems to make sense. Read the article to learn more.

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