Calling Software Vendors Bluff on Guaranteed ROI

May 11, 2006

Evan Schuman calls it like he sees it in this eWeek article called When Is A Guarantee Not A Guarantee? When It’s Coming From a CRM Vendor.

He nails it on the head, ripping on software companies that use the word “guaranteed” in relation to the effectiveness of their software in their marketing, but then don’t really offer any true compensation if they fail to deliver.

This is exactly the type of hype-busting I love. Good show Evan!


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