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Catalogs Far From Dead – IBM Case Study (mid-size company focus)

May 11, 2006

This MarketingSherpa study is potentially surprising for those of you who had felt nobody is interested in catalogs anymore.

How to Market Services to Mid-Size Businesses — IBM Test Results.

This is particularly interesting if you are marketing services, as the example is from IBM Global Technology Services. Oh, and it’s targeting the mid-size businesses – which should be relevant to most of you in the technology world.

Love the Sherpa stuff. . .

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