Catalogs Far From Dead – IBM Case Study (mid-size company focus)

This MarketingSherpa study is potentially surprising for those of you who had felt nobody is interested in catalogs anymore.

How to Market Services to Mid-Size Businesses — IBM Test Results.

This is particularly interesting if you are marketing services, as the example is from IBM Global Technology Services. Oh, and it’s targeting the mid-size businesses – which should be relevant to most of you in the technology world.

Love the Sherpa stuff. . .