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PR 2.0 – The Social Media Press Release

May 25, 2006

I don’t spend a ton of time searching all the blogs, but this one caught my attention (and distracted me from a project that I’m a little uninspired by at the moment):

The Social Media Press Release

Todd Defren (and his team?) did a good job at saying “hey! we should think different about PR now!” (my interpretation)

Check it out – especially if you are a traditional PR guru – this is great thinking.

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