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Research Stats on Marketing Salaries, Corporate Marketing Budgets

August 18, 2006

I’m just going to paste in part of the email that Go-to-Market Strategies sent me (just the first half on marketing – they had some sales stuff too). You can buy the complete survey results from them for about USD 5 (link included below). Interesting data.

Go-To-Market Strategies is excited to announce the release of our Sales & Marketing Salary Study Results, which include the analysis and compilation of a recent benchmark survey we conducted with our subscriber base of over 100,000 sales and marketing professionals and business leaders. Some of the highlights include:

MARKETING PROFESSION:

  • Marketing compensation is based on a salary and, for most (65%) marketers, a bonus. For those marketer’s who have a bonus structure, 41% have a bonus based on individual performance, while the remaining 59% have bonuses based on company performance. 9% have stock options as part of their compensation. 7.5% have some combination of base, bonus, and stock. 59% of the marketers surveyed reported being happy with their compensation plans (up from 38% in 2005).
  • 55% of marketers feel their relationship with sales is strong, or very strong. 67% of marketing professionals feel marketing is valued by their organization. While there is still much room for improvement, these numbers are up considerably from previous surveys.
  • 65% of companies spend less than 5% of revenue on marketing, with the strongest range being 3-5% of revenue. Still, 20% of marketers spend 6-10%, while 12% spend 11-20% or more. Tradeshows still monopolize the biggest chunk of marketing budgets (38% rate it the biggest expenditure), with print advertising (21%), print materials (20%), and websites (17%) following closely behind.
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2 comments

  1. I am placing this comment because I have read a lot of articles online and yours was one of the best and most informative I have read in a while. Thank you! Hardaway Press 7 Surefire Ways To Increase Your Traffic Starting Yesterday Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic. So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic. If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday. Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday. To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday. 1) Invest in good advertising with search engines Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic. You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising. 2) Exchange or Trade Links with other sites With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected. 3) Use Viral Marketing Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people. 4) Search and use proper keywords or keyword phrases for your sites content Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you. 5) Write Articles that can lead traffic to your site Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link. 6) Join forums and form online communities Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need. 7) Lastly, Offer newsletters. If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic. –Hardaway Press


  2. Howdy! I know this is kinda off topic however I’d figured
    I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa?
    My blog discusses a lot of the same topics as yours and I feel we could greatly
    benefit from each other. If you might be interested feel free to shoot me an email.
    I look forward to hearing from you! Wonderful blog by
    the way!



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