Reaching High Net Worth Individuals (aka – The Rich Peeps)

September 5, 2006

If you’ve read this blog for anytime at all, you know I like MarketingSherpa. This report is another excellent resource.

Special Report: How to Market to the Super Rich — 4 Challenges and 8 Must-Know Strategies

I have to say this, though, and it isn’t just about MarketingSherpa, but any of the people that try to help you market. When ever I see comments like these below, I simply say “duh.”

. . .This tells us broadcast offers might work, but it had better be about something they want to buy.

Anything we communicate better be about something our target audience is interested in!

Again, I love MarketingSherpa, but phrases like those shouldn’t really count as research findings, should they?


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