Generation Y, Generation X, Baby Boomers – Age GroupsSeptember 28, 2006
I’m just going to post this as a quick bit of information. Some of you looking at segmentation might find it useful.
A Wall Street Journal article from Sept 27 called Pitching 401(k)s To Genration Y Is a Tough Sell by Jennifer Levitz broke down the groups as follows:
- Gen Y (18-27 years old)
- Gen X (27-43)
- Baby Boomer (44-61)
- Silent Gen (above 61)
I’d never heard of that last one. Maybe you hadn’t either?