The best story wins

October 5, 2006

I’m gearing up to write a story. It’s going to be a really interesting story. And challenging. It’s about a group of people. They have this expertise that noone else has. They understand things that others don’t. They know how to help.

But nobody knows that they know how to help. They, themselves, cannot all agree on how to tell the story. But I see how.

I’m going to write a story about how they can help.

Isn’t that what every company in the b2b space needs? A story about how they can help?

A story that explains, “Hey! We understand you and your needs! We’ve listened to you. We’ve studied you and how you want to do business. And, we’ve got solutions to meet those needs.”

It’s really quite simple. Meet needs.

Your story should explain how you do that. Why your approach to meeting their needs is unique. Why they should partner with you to solve their business problems.

I should say, it sounds simple. Sometimes making it simple is the hardest thing.

Do you have a story? Does it flow? Do the various chapters fit together? Does the chapter you are currently writing fit into the plot of those you’ve already written?

If not, it may be worth thinking about.



  1. I rarely leave a response, but i did some searching and wound up here The best story wins « Funky Uncle Marketing.
    And I actually do have a few questions for you if it’s allright. Is it simply me or does it appear like a few of the responses look as if they are left by brain dead folks? đŸ˜› And, if you are writing at additional sites, I’d like to follow everything new you have to post.
    Would you list of all of your communal sites like your linkedin profile,
    Facebook page or twitter feed?

  2. Hello! This is my 1st comment here so I just wanted to give a quick shout
    out and tell you I truly enjoy reading through your blog posts.
    Can you recommend any other blogs/websites/forums that go over the same
    subjects? Thanks a lot!

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